Lucinda Pelfrey November 24, 2017

Whilst technology has spawned a great many things that are too extensive to list, for the purpose of this article it has most notably birthed a new era in architecture. Through the introduction of 3D visualisations which have undoubtedly shifted the landscape in a different direction, architects and those in the construction industry as a whole are able to explore new dimensions within their field.  Today, 3D visualisations are the norm, although only mastered by a few. Whilst it is not exceptionally complicated in any way, one certainly needs to have an eye for design, not to mention temperament for dealing with technology. On that note, here are a few benefits of this practice on architecture.

Enhanced Visual Representation

One of the biggest concerns most clients have when looking to build is that they cannot always immediately picture what the final result looks like. This has in fact been a point of frustration for many years, as people have not been able to depend on very much other than their mind’s eye. Now, the story is rather different. Thanks to 3D visualisation, you get to have a complete view of what the finished building could potentially look like, effectively allowing you to make calculated changes as necessary, instead of prodding in the dark.


Precision is incredibly important in the world of architecture and architectural rendering; else you will end up with oddly shaped buildings which are not welcome if that is not what you wanted. 3D visualisations allow for extreme precision and accuracy, since CAD data, Google Earth, and other technical tools are merged to produce the final result. You can even converge actual photos with 3D visualisations, to help you come up with something completely new and innovative, all the while based on something that particularly catches your fancy.

Improved Marketing

Architects are now able to market their services more powerfully through 3D visualisations. Instead of spending time drawing several plans and trying to make clients understand what they have in mind, they are now instead able to show it straight up. When vying with other architects and designers for a job, this is especially useful since they can quickly focus on the strengths of their concept, and show the client how they can work with them to deliver the desired result. They can even be merged into videos, which take things up a notch.

Office building in Warsaw by Piotr Truszczynski | 3D | CGSociety


Much as you might wonder how using all these technical tools when rendering is simplicity, remember that they all make perfect sense to those within the industry. The benefit here is to clients since they need not pore over-elaborate, complicated architectural plans which they understand nothing of unless they are walked through it by the architect. A visual representation is quite simple in this regard since clients can decide whether they like how it looks or not and whether certain functionalities need more improvement than others. They need not spend half an hour trying to locate the door to a room, when the door is pretty much drawn up in the presentation, making 3D visualisations incredibly efficient on top of everything else as well.